Graph - Discount Buying Wins Hands Down in Indian Online Market

Will you be as amazed as I was when I saw this graph! Snapdeal way ahead in race in Indian online market, showing a massive and consistent climb in a very short period of one year. FashionAndYou also performing consistently. Clearly, Indian online buyers are pro towards the idea of discount and collective buying.

Having experienced first hand, it's easy to conclude that SMS and Email marketing with their targeted approach have really worked out well in favor of Snapdeal and FashionAndYou, tempting potential consumers to log in regularly. No wonder they have established themselves so well in such a shot period. Do Flipkart and Infibeam need to follow the suit?


Yebhi.com (previously known as BigShoeBazaar.com) and HomeShop18.com also working around well. Yebhi wants to successfully replicate the 'Zappos' model in Indian ecommerce market, whereas HomeShop18 relies heavily on infomercial and newspaper advertising.


Quick wonderings:

  • What do you think about the increasing trend on online buying in India? 
  • Which is the Indian model for Groupon? [Btw, I recently stumbled upon Groupon.in]
  • How much are Indian Online Stores utilizing Social Media in engaging consumers?




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